Olukai Fit by Nature, Crafted by Hand®

One step inspired it all — the Wet Sand Principle.

A bare foot sinks slowly into wet sand. All at once it cups the heel and fills the arch while the toes splay out. Inspired by the feeling of bare feet in wet sand, we build our footwear with anatomically contoured footbeds to deliver the perfect balance of instant comfort and lasting support. You’ll find these contoured footbeds in every product we make. From water-friendly sandals to beach town shoes to upcountry boots, our footwear is designed to deliver unparalleled comfort from the ground up.